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Wise Things is a consumer intelligence company. We help visionary brands win and unlock uncommon scalable growth.
women and people of color FOUNDED SINCE 2023.
1K
TRAINED YOUTH FIELD RESEARCHERS
42K
YOUTH NATIONWIDE FOOTPRINT AND REACH
Wise Things, a consumer intelligence and strategy company, is dedicated to empowering visionary brands through data-driven strategy, insights, and first-party consumer data. We drive real on-the-ground results and paint a full picture with a focus on growth transformations.

Our commitment extends to providing our research and ad-testing proprietary platform built from the ground up, Plural.

At Wise Things, we are your trusted partner in consumer-led thinking so you can empower your marketing decisions.
OUR ETHOS

FOCUS ON WHAT MATTERS

Reveal Customer Truth.
Transform Your Business.
BUILT WITH CULTURE

AN EVIDENCE-LED
APPROACH TO
TRANSFORMING
BUSINESSES FOR GROWTH

MEET THE TEAM
uNBIaSeD By EXecUtion oR Ego

WE GO WHERE THE DATA TAKES US

CONTACT US

HOW WE

work

We are designed to serve modern business leaders through evidence-led, design-forward, end-to-end consultancy with the perfect mix of science and creativity.

Data: Wise Things blends tried-and-true methodologies with culture by meticulously analyzing data to uncover actionable insights and trends relevant to our clients' needs. Utilizing our proprietary software, Plural™, and methodologies, we ensure the accuracy and reliability of our findings by connecting brands directly with people to authenticate and deliver real human data.

Strategic Insights: Our approach involves synthesizing complex data into clear, actionable insights that drive strategic decision-making, going beyond surface-level observations to uncover deep-rooted consumer motivations and aspirations, empowering businesses to connect with their target audience effectively.

Implementation: We closely collaborate with clients to craft tailored brand activations, integrating insights across operations, from product to marketing. Our focus is on agility and flexibility, enabling swift adaptation to changing market dynamics and consumer trends. We build bold advertising and content and we also partner with best-in-class partners working across a range of mediums to bring an implementation vision to life.

double beds

Floreur Grand

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PLURAL

PLATFORM

Using Plural™, our proprietary software, clear the path from data to insights, together. Plural™ is the intelligence layer for your next-gen insights.
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UNLEASH GROWTH

Your customer insights hub. Turn data into actionable insights. Bring your customer into every decision.
Easily submit research survey requests with just the click of a button. We survey thousands of people in your category throughout the year and update your dashboard with results in real time. Streamline the process and enhance efficiency by utilizing our beautiful user-friendly interface.
Reveal profound insights with our rapid and robust features, designed to deliver swift and powerful analytics. Our cutting-edge tools enable you to unearth intricate details and gain a comprehensive understanding of your data, facilitating informed decision-making.
Curate and manage insights seamlessly within a single, searchable platform. This unified solution streamlines the process of accessing and organizing valuable information, ensuring a more efficient and effective approach to handling research results.
Unleash the full potential of customer insights on an enterprise scale. Our comprehensive solutions empower you to harness valuable data, providing a strategic advantage in understanding customer behavior and preferences.
Security, reliability, privacy, and compliance is at the heart of everything we do at Wise Things ensuring the safety and privacy of your data is baked into everyday processes throughout our organization.

awarded and certified

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jura Grand

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CONSUMER iNSIGHTS

Uncover new thinking and pinpoint tomorrow’s opportunities with our trend reports. Innovate with purpose to create meaningful products and experiences. View Briefings