Turn consumer intelligence into growth
Fuel your strategic decisions with actionable consumer insights to achieve measurable and scalable B2C growth, accelerated by AI.
Build Better Brands
An always-on platform for pre-testing and consumer-centric ad and product development, validated by market outcomes to turn ideas into reality.
Confidently Drive Growth
Wise Things' agile research platform, Plural, lets you quickly and affordably refine innovations with consumer feedback, covering the innovation journey from early to late stages.
Powerful and Scalable
We empower brands to transform ad and innovation development with early, frequent insights, creating a cycle that drives smarter decisions, stronger teams, and better products.
Wise Things’ Plural is the intelligence layer that simplifies decision-making with enterprise-grade quality, security, and agency-level rigor to help you scale.
Bring the voice of your customer to life with a single source of truth for consumer knowledge so you can empower your products, marketing and strategy.
Data in, insights out, with our powerful market research platform
Gather consumer insights by collecting direct feedback, behavioral data, and preferences. Choose from varying question types to unlock rich insight, recurrent themes and subtle nuances.
Measure brand impact by analyzing sentiment, marketing effectiveness, and advertising performance. Run standard-setting randomized controlled trial (RCT) survey experiments to get deep insights into the impact of content before a campaign is launched.
Simulate shopping experiences by creating virtual product environments to test brand and competitor items side-by-side, enabling data-driven insights into consumer preferences.
Supercharge complex consumer research by asking our context-aware AI questions for instant answers, streamlining decision-making with accurate, real-time insights.
Forecast real-world consumer behavior
On-tap Strategy
In-house strategic experts on every project
Partner with our data-driven experts to refine every aspect of your campaign strategy. At Wise Things we connect the world’s greatest companies to their customers — use your panel or let us curate one. As an extension of your team, we’re always available, always strategic, and let the data speak for itself to deliver great insights.
Powerful consumer research platform
A variety of stimuli to test ideas
Work with experts to perfect your projects
