Turn consumer intelligence into growth
Fuel your strategic decisions with actionable consumer insights to achieve measurable and scalable growth, accelerated by AI.
More Effective Advertising
A better pre-test and consumer-centric ad development system: a connected suite of solutions, validated by market outcomes, to guide you from ideas to final ads.
Confidently Drive Growth
Wise Things' agile research platform, Plural, lets you quickly and affordably refine innovations with consumer feedback, covering the innovation journey from early to late stages.
Fast, Affordable & Better
We empower brands to transform ad and innovation development with early, frequent insights, creating a cycle that drives smarter decisions, stronger teams, and better products.
Wise Things’ Plural is the intelligence layer, eliminating guesswork with data quality, tailored research, and robust insights designed to help you scale.
Data in, insights out, with a best-in-class product
Gather consumer insights by collecting direct feedback, behavioral data, and preferences. Choose from varying question types to unlock rich insight, recurrent themes and subtle nuances.
Measure brand impact by analyzing sentiment, marketing effectiveness, and advertising performance. Run standard-setting randomized controlled trial (RCT) survey experiments to get deep insights into the impact of content before a campaign is launched.
Simulate shopping experiences by creating virtual product environments to test brand and competitor items side-by-side, enabling data-driven insights into consumer preferences.
Supercharge complex consumer research by asking our context-aware AI questions for instant answers, streamlining decision-making with accurate, real-time insights.
FOR CONSUMER PACKAGED GOODS
Make sure your product flies off the shelf
Leverage past research to kickstart your next ad or innovation. Incorporate consumer insights early and consistently to create your best ads and products. In the CPG industry, being consumer-centric is key—what worked yesterday won’t work today. To thrive in today’s competitive market, adapting to evolving consumer demands is essential for long-term success and growth.
Helping CPG brands craft better ads every time
Enabling CPG brands to innovate swiftly for market penetration.
60% more predictive of ROI on advertising
FOR QUICK SERVICE RESTAURANTS
Make sure your brand and menu stands out
Leverage past research to jumpstart your next ad or menu innovation for your guests. Consistently incorporate consumer insights to create your best ads and products. Understand what keeps customers coming back for their favorites. By staying aligned with customer expectations, QSRs can stay competitive, adaptable, and customer-focused, driving long-term success in the ever-evolving food industry.
Helping QSR brands create more effective advertising every time
Helping QSR brands innovate
Agile innovation has 4-6x more success
FOR TOURISM AND TRAVEL
Unlock spending patterns and uncover critical perceptions
Bringing the future of travel within reach, our platform helps you understand travelers worldwide, uncover key insights, and translate them into sustainable growth, responsible innovation, and actionable strategies to bring your best ideas to life.
Unlock opportunities powered by insight
Understand how to resonate with potential visitors
Quickly identify gaps and capture the heart and mind of travelers
FOR FINANCE AND FINTECH
Make sure your brand and solutions stand out
Stay ahead in a rapidly changing market. Kickstart your next campaign or innovation by leveraging past insights and incorporating customer feedback early and consistently throughout development. By understanding customer behaviors and preferences, you can create impactful marketing and innovative products that keep users engaged. Aligning with customer needs allows finance companies to stay sharp, competitive, adaptable, and user-focused, leading to long-term success.
Empowering brands to craft effective marketing strategies every time
Enabling finance brands to innovate and elevate user experiences
Agile innovation leads to staying front of mind
FOR MARKETING AGENCIES
Drive client success with actionable consumer insights
Fuel your strategic decisions and elevate your clients’ campaigns with AI-powered insights. As the intelligence layer for consumer understanding, our platform delivers high-quality zero-party data to help marketing agencies optimize strategies, enhance client engagement, and drive sustainable growth.
Leverage AI-driven insights to refine client campaigns and strategies
Understand consumer behavior to better serve your clients
Turn insights into tailored growth opportunities for your clients
Forecast real-world consumer behavior
Unparalleled consumer reach
The most refined consumer network for next-gen research
Our growing panel of engaged consumers isn’t just about numbers; it’s about real people and depth. At Wise Things, we leverage our nationally representative curated consumer base of 16 to 32-year-olds. Our panels are more than just data points—they’re consumers who offer a direct line to what matters most in today’s market. They are authentic, unique, and AI-free.
Real and genuine people
A variety of stimuli to test ideas
25 million vocal next-gen consumers
