Who we are and why we're here.

What does Wise Things do?

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Wise Things is a consumer and market intelligence

platform reimagining market research. Wise Things

is reimagining market research with a powerful suite

of consumer and market intelligence products. We

help brands win with their consumers, allowing them

to create brands, ads, products, and shopping

experiences that modern consumers love. The future

of market research is here—smarter and built for

brands that want to lead.

Who is the founder of Wise Things

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Onanma Okeke

Onanma is the founder of Wise Things.

She is a second-time founder and she began her

career in building consumer technology at Nike,

Petal, and Reddit. She founded Wise Things to

help businesses laser-focus on connecting

with their consumers by turning curiosity into

confidence through data.

Onanma Okeke

Onanma is the founder of Wise Things.

She is a second-time founder and she began her career in building consumer technology at Nike, Petal, and Reddit. She founded Wise Things to help businesses laser-focus on connecting

with their consumers by turning curiosity into

confidence through data.

Guesswork is the greatest crime any business can commit. Picture this: basing an entire brand campaign on gut feel. It’s like trying to navigate rush hour with a blindfold—reckless, confusing, and guaranteed to end in regret. That’s where we come in.

At Wise Things, we eliminate the guesswork entirely. From the smallest tweaks to the biggest breakthroughs, everything we do is designed to arm you with a powerful platform to take charge of your story with purpose and precision. We empower visionary brands by turning raw data into actionable insights using cutting-edge, zero-party consumer data.

Imagine a world where you have a unified view of your audience—a single space where limitless, real-time data fuels growth. That’s the future we’re building.

We’re more than just a team; we’re a league of specialists—data whisperers, design dreamers, marketing magicians, and tech futurists. Analysts, strategists, writers, and art directors unite to help brands not only imagine the impossible but achieve it.

At Wise Things, we don’t just predict the future—we help you create it.

Small, purposeful, and mighty team in one of the best cities in the world

Founder memo

Wise Things

Businesses spend too much time chasing trends and relying on outdated methods, stuck in a loop of missed opportunities and costly failures. We've collectively confused data collection for actionable insights.

But there's a better way to innovate. With Wise Things, companies are:

  • Listening closer, and listening smarter

  • Making confident, data-driven decisions

  • Continuously learning and reducing failures

If you're ready to move beyond static data and reactive strategies in favor of innovation that truly connects with customers, Wise Things is here for you.

Businesses spend too much time chasing trends and relying on outdated methods, stuck in a loop of missed opportunities and costly failures. We've collectively confused data collection for actionable insights.

But there's a better way to innovate. With Wise Things, companies are:

  • Listening closer, and listening smarter

  • Making confident, data-driven decisions

  • Continuously learning and reducing failures

If you're ready to move beyond static data and reactive strategies in favor of innovation that truly connects with customers, Wise Things is here for you.

Onanma Okeke

Founder & CEO

Company values

At Wise Things, our company values are the foundation of everything we do. They influence our decisions, encourage collaboration, and keep us focused on what truly matters: delivering outstanding value to our customers.

We play a team sport

  • We care about one another.

  • We value diverse opinions.

  • We speak directly but with respect.

  • We prioritize collaboration and believe that we’re stronger together.

  • We trust, respect, and value every role.

We’re entrepreneurs

  • We hustle, get things done, and have fun along the way.

  • We nurture ideas instead of hole-poking them.

  • We find reasons for why we can do things, not why we can’t.

  • We take risks and learn from every outcome.

We’re passionate about what we do

  • We know our craft, and we constantly pursue excellence.

  • We celebrate wins, big or small, and find joy in the process.

  • Our passion inspires us to go the extra mile for our team and customers.

We build things we’re proud of

  • Our work is fueled by curiosity and a desire to innovate.

  • We focus on quality and craftsmanship in everything we create.

  • We take the time to do things right, even when it’s harder or takes longer.

  • Our work reflects our commitment to excellence and attention to detail.

We take our customers to the next level

  • Our whole business exists to serve our customers — We all report to them.

  • We delight and exceed their expectations.

  • We do this by gaining a profound understanding of our customers’ world.

  • We measure success by their success.

We’re humble professionals

  • We leave our egos at home (If we WFH, we leave ‘em in the garden).

  • We’re open about our mistakes — They’re inevitable when you’re pushing the limits.

  • We take ownership and know that what matters is how we seek to learn and improve.

Make the right decision every time

Talk to us

© 2025. Wise Things Inc.

Comparisons

Terms of Use

Privacy Policy

Security

Careers

Make the right decision every time

Talk to us

© 2025. Wise Things Inc.

Comparisons

Terms of Use

Privacy Policy

Security

Careers

Make the right decision every time

Talk to us

© 2025 Wise Things Inc.

Comparisons

Terms of Use

Privacy Policy

Security

Careers