Who we are and why we're here.

What does Wise Things do?

Logo

Wise Things is a consumer and market intelligence

platform that empowers you to create brands, ads,

products, and shopping experiences that people love.

Who is the founder of Wise Things

Logo

Onanma Okeke

Onanma is the founder of Wise Things.

She is a second-time founder and she began her

career in building consumer technology at Nike,

Petal, and Reddit. She founded Wise Things in

2024 to help businesses laser-focus on connecting

with their consumers by turning curiosity into

confidence through data.

Onanma Okeke

Onanma is the founder of Wise Things.

She is a second-time founder and she began her career in building consumer technology at Nike, Petal, and Reddit. She founded Wise Things in 2024 to help businesses laser-focus on connecting

with their consumers by turning curiosity into

confidence through data.

Guesswork is the greatest crime any business can commit. Picture this: basing an entire brand campaign on gut feel. It’s like trying to navigate rush hour with a blindfold—reckless, confusing, and guaranteed to end in regret. That’s where we come in.

At Wise Things, we eliminate the guesswork entirely. From the smallest tweaks to the biggest breakthroughs, everything we do is designed to arm you with a powerful platform to take charge of your story with purpose and precision. We empower visionary brands by turning raw data into actionable insights using cutting-edge, zero-party consumer data.

Our secret sauce? A methodology that’s equal parts science and art. Our dynamic platform is finely crafted to drive measurable results and paint a crystal-clear picture of where growth happens.

Imagine a world where you have a unified view of your audience—a single space where limitless, real-time data fuels growth. That’s the future we’re building.

We’re more than just a team; we’re a league of specialists—data whisperers, design dreamers, marketing magicians, and tech futurists. Analysts, strategists, writers, and art directors unite to help brands not only imagine the impossible but achieve it.

At Wise Things, we don’t just predict the future—we help you create it.

Small, simple, and mighty team in the best city in the world

Founder memo

December 4th, 2024

Wise Things

Businesses spend too much time chasing trends and relying on outdated methods, stuck in a loop of missed opportunities and costly failures. We've collectively confused data collection for actionable insights.

But there's a better way to innovate. With Wise Things, companies are:

  • Listening closer, and listening smarter

  • Making confident, data-driven decisions

  • Continuously learning and reducing failures

If you're ready to move beyond static data and reactive strategies in favor of innovation that truly connects with customers, Wise Things is here for you.

Onanma Okeke

Founder & CEO

Make the right decision every time

Make the right decision every time

Make the right decision every time

New Report: The Future of Beauty is Personal

Featuring zero-party data from 613 younger consumers, this report explores the desire for personalized beauty

Read Report