See what consumers really feel
Track real-time consumer sentiment across thousands of SKUs from your products and competitors. Identify what's loved, broken, or missing and turn it into actionable intelligence.
Build Strategies
Build and edit prediction strategies using an intuitive drag-and-drop interface. Create sophisticated research predictions - all without coding.
Backtest with AI at Scale
Leverage AI to backtest and predict outcomes with ML powered accuracy. Test your strategies against historical data and predict outcomes with artificial intelligence.
Fully Customizable
Swap assets, adjust logic, and tweak parameters to fit your needs. Deploy your strategies with real-time insights and dynamic adjustments.
Wise Things’ Plural is the intelligence layer that simplifies decision-making with enterprise-grade quality, security, and agency-level rigor to help you scale.
Gather consumer insights by collecting direct feedback, behavioral data, and preferences. Choose from varying question types to unlock rich insight, recurrent themes and subtle nuances.
Measure brand impact by analyzing sentiment, marketing effectiveness, and advertising performance. Run standard-setting randomized controlled trial (RCT) survey experiments to get deep insights into the impact of content before a campaign is launched.
Simulate shopping experiences by creating virtual product environments to test brand and competitor items side-by-side, enabling data-driven insights into consumer preferences.
Supercharge complex consumer research by asking our context-aware AI questions for instant answers, streamlining decision-making with accurate, real-time insights.
Bring the voice of your customer to life with a single source of truth for consumer knowledge so you can empower your products, marketing and strategy.
