Bringing a new product to market is exciting — but also risky. Packaging, pricing, flavors, features, formats — there are a thousand ways to get it wrong. And most teams don’t realize it until it’s too late.
So, how do the best brands get it right?
They test early.
They test often.
And they test with the people who actually matter: their own customers.
Why Traditional Testing Isn’t Enough Anymore
Focus groups? Slow, expensive, and too small.
Panels? Often generic, biased, and out of touch with your audience.
Surveys? Only as good as the questions and context you build around them.
In 2025, testing product ideas needs to be:
Fast
Flexible
Insightful
Built for how real people shop and decide
That’s Why We Built Plural
Plural by WiseThings is the best platform for testing product ideas before you spend on production, media, or distribution.
It’s more than a survey tool. It’s a full-stack consumer intelligence engine built for product, brand, and retail teams.
What You Can Do with Plural:
🛍️ Simulate Shopping Behavior (Orchestra)
Create virtual stores where customers compare your product, pricing, and packaging in real-world-like conditions.
🎯 Run A/B Tests on Creatives and Concepts (Predict)
Test versions of your ads, product visuals, or features with randomized control groups pulled from your real customer base.
📊 Let AI Do the Heavy Lifting (Co-Pilot)
No more digging through raw data. Our AI surfaces key insights, trends, and recommendations instantly.
📝 Ask Better Questions, Get Smarter Answers (Surveys)
Design flexible studies that mirror how people think, feel, and shop — and adapt them on the fly.
Brands using Plural have:
✔ Increased purchase intent by 22%
✔ Avoided six-figure losses on the wrong creative
✔ Launched faster with more confidence
✔ Made product calls backed by real data — not gut instinct
And they did it in days, not quarters.
If You’re Testing a Product Idea Right Now...
Don’t wait for sales to tell you if it works.
Don’t rely on panels that don’t reflect your real market.
And please — don’t cross your fingers and hope for the best.
Test it before you launch it — with Plural.
🎯 Book a demo today and see how fast you can turn an idea into insight.
👉 Schedule your demo now
(We’ll show you how Plural works, and help you run your first test.)
Understand brand impact before you launch. Conduct randomized controlled surveys to evaluate product or ad creative assets, including images, videos, and GIFs.
Get deep consumer insights with intelligent surveys. Ask different text based questions, like multiple choice, single choice, or rating scales, to learn what people think, do, and like.
Test in virtual shopping environments for smarter merchandising, allowing consumers to compare brands, prices, and preferences side by side in a controlled setting.
Your AI research assistant, always on. Supercharge consumer research by using our AI to pull insights and predictions from reports instantly and in real time.