Redefining how businesses win.
Wise Things, a tech-enabled consumer intelligence and strategy company specializing in young adults, teens, to twenty-something consumers, is dedicated to empowering visionary brands through data-driven strategy, insights, and first-party consumer data. Our unique technology embedded methodology involves curating dynamic and highly crafted solutions that drive real results and paint a full picture fast for growth transformations.

1000 embedded youth researchers with an estimated 42,000 reach. Our commitment extends to providing our research and ad-testing proprietary platform built from the ground up, Plural™. This platform allows clients to seamlessly monitor ongoing research, submit surveys, and gain real-time human intelligence and AI-powered insights into the dynamic behaviors of the next generation.

At Wise Things, we are your trusted partner in navigating the complexities of next-gen consumer behavior. Through our consultancy expertise and cutting-edge software solutions, we deliver transformative insights that drive success in the changing consumer market.

We see data through a strategy, design and marketing lens. We create projects that not only captivate but also convert with the next-gen. We collaborate closely with you to tailor projects that align seamlessly with your requirements. Employing the most suitable methodologies, we strive to deliver precise, meaningful, and actionable results.

Our commitment extends to providing an innovative proprietary software platform, Plural™. This platform allows clients to seamlessly monitor ongoing research, submit surveys, and gain real-time insights into the dynamic behaviors of the next generation. We call on our network of field evaluators, whom we like to call "Heroes," in more than 15 markets. They are all ready to deliver the on-the-ground intelligence you need to shape your sales strategies and monitor those of your competitors.

We build bold advertising and content and we also partner with best-in-class partners working across a range of mediums to bring an implementation vision to life.

At Wise Things, we are your trusted partner in navigating the complexities of next-gen consumer behavior. Through our consultancy expertise and cutting-edge software solution, we deliver transformative insights that drive success in the changing consumer market.

We are a team of data, consumer, design, and marketing specialists comprised of analysts, futurists, strategists, designers, art directors, writers and technologists. We are supported by an unrivaled network of what we call Visionaries: leaders at the top of their respective industries who lend their insights and guidance to our strategic process. Our goal is to provide our clients access to the world’s most valuable minds in the most efficient manner.
Managing Director
Onanma Okeke
Based in NY, Onanma is a seasoned entrepreneur and consumer expert with extensive global experience working with the world’s leading fashion, beauty, consumer goods, real estate, hospitality, and lifestyle brands.

A Gen-Z herself, Onanma is widely regarded as an expert across consumer commerce and marketing. She founded Wise Things to build a support partner to help businesses understand the next generation of consumers.

Onanma is the Managing Partner at Lanor Group, which builds live experiences for consumers defining commerce tomorrow. Under Lanor Group is Porte, a global experience festival attracting tens of thousands of consumers and internet loved brands.

Previously, Onanma was a brand and product designer at Reddit, FIFA, Nike, Popsugar, and Petal.

Onanma holds a BFA in Design from the Fashion Institute of Technology.
Onanma
Managing Director
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