Briefings

Discover fresh perspectives and identify future opportunities using our trend briefings. Begin shaping your strategic decisions with our market insights. Better understand your next-gen audience and differentiate your business with Wise Things consumer intelligence briefings.

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I.T — Helping to bring one of Asia's largest luxury fashion retailer to the digital age.

Futures: A Gen-Z Consumer Report

A closer look at the aftermath of the COVID-19 pandemic, the consumer landscape and what it means for Gen-Z's priorities

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The Box Office and Consumer Shopping: The Great Marriage

What can the box office (Hollywood) teach us about a tidal shift in Gen-Z buying patterns and what does this mean for brands?

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What brands can learn from how games transform consumers’ interactions

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The future of beauty is personal: How personalization is transforming youth beauty

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Over the past two years, Gen Z and Gen A have coined and popularized a plethora of new words

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What consumers really think about AI and why you should care